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Lichfield businesswoman’s shoe success sees £4,000 donated to project helping women across the globe

A Lichfield businesswoman has seen her new shoe company raise more than £4,000 for good causes.

Shaherazad Umbreen

Shaherazad Umbreen

Shaherazad Umbreen created the 18 Hour Heels after using a flamingo for inspiration.

The product has since received backing from a number of celebrities – and now the former Co-op worker is handing over £4,000 to projects helping offer women and girls across the globe education and training opportunities.

is helping to empower women across the globe as her unique new heels raise more than £4,000 for charity.

, the brains behind the innovative new 18 hour heels – which are already getting the thumbs up from celebrity superstars, has created a shoe which not only provides comfort and style but helps support women around the world.

In the last 12 months, the business woman, who has worked at Co-op headquarters in Lichfield, has donated £4,000 to good causes from sales of her flamingo inspired heels and is hoping to raise more this year.

The money has gone to support 500 women and girls in four of the poorest countries in the world to help provide opportunities for education and training.

“When I set out on this journey I always wanted to make a pair of shoes that would help to empower women not only by providing 18 hours of pain free wear, but by the good deeds I am able to achieve following donations from sales,” Shaherazad said.

“Philanthropy is about much more than just providing money it is about providing something sustainable. Our projects give women and girls the chance to learn new skills so that they can improve their lives for themselves.

“So far, we have helped young women access education and learn new skills, such as tailoring, to create opportunities for work which will help them to provide a sustainable income for themselves and their families.

“The stories of the women we are able to help are truly inspiring and show that you can really make a difference.”


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Founder of LichfieldLive and editor of the site.