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Market traders have been urged to embrace efforts to bring new business into Lichfield after a temporary giant screen was put up in the city centre.
Hundreds turned out across the weekend to watch events including the Wimbledon tennis finals.
However, there had been criticism from some traders as the screening had meant the relocation of stalls on Market Square.
But Liberal Democrat Councillor Paul Ray said it was important they were looking at the bigger picture.
“I am aware of the objections of the Lichfield market traders to having to be relocated from the Market Square to make way for the screening of the Wimbledon tennis finals and the British Grand Prix,” he said. “I went down to the Market Square to see the tennis on Sunday and I was impressed about how well it was attended.
“I support the comments made by David Smedley, the Leader of Lichfield City Council – the market is very important to Lichfield and it is accepted that, on this occasion, a short amount of notice was given of the relocation.
“But I do urge the market traders to embrace initiatives like this because if they are successful they will bring more customers and money into Lichfield for everyone’s benefit.”
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