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Supermarket launches appeal urging shoppers to support Lichfield Foodbank during the festive period

A local supermarket has launched a festive campaign to urge shoppers to support the Lichfield Foodbank.

Liisa Hollis launching the Christmas Foodbank Appeal

Liisa Hollis launching the Christmas Foodbank Appeal

Central England Co-operative is asking customers to donate items in the run up to Christmas to help those in need across the area.

Items such as cereals, tinned goods and biscuits are among the products the company is hoping to see donated to the cause.

Martyn Cheatle, Central England Co-operative’s chief executive, said: “As a community retailer, we are aware that there are many people experiencing financial difficulties who may turn to foodbanks as a means of providing for themselves and their families.

“This is why we are launching our Christmas Foodbank Appeal to encourage our customers and members to help provide meals for people across the area in need during the festive season.

“All we are asking is that people drop off one or more items into our foodbanks this Christmas and help make a real difference in their community.”

Other items that can be donated include toiletries and hygiene products to ensure people can maintain their dignity during times of crisis.

In Lichfield, figures have revealed that enough food to provide over 21,000 meals to those in need was donated during the two year period between 2014 and 2016.

People can support the appear by dropping off products in special Christmas tree bins at Central England Co-op food stores.

A volunteer wrote this. Say thanks with a coffee.

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Founder of LichfieldLive and editor of the site.

2 Comments

  1. Some bloke

    18th November, 2017 at 8:41 pm

    Are they chipping in too? So let me get this right. Customers can pay full price for the goods needed and then donate them. Will this retailer donate the profit? I hope so. They ought to.

  2. Rich

    20th November, 2017 at 1:51 pm

    Agreed. Instead of renting out foyer space to an ever increasing group of charities/events companies/double glazing companies and the like to badger customers why not sort out the shameful waste of the vast quantities short-dated food and send this to food banks rather than to landfill! On top of this a contribution of local store profits to the food bank would make a far bigger difference.

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