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Lichfield business earns ambulance service award for installing defibrillators in Burntwood

A Lichfield-based business has won an award for its work installing defibrillators in Burntwood.

One of the defibrillators

One of the defibrillators

Central England Co-op has installed 68 of the lifesaving pieces of equipment across Birmingham and the West Midlands.

That total includes ones at the company’s stores on Cannock Road and Highfields Road.

The work has now seen Central England Co-op given the Business Support Award by West Midlands Ambulance Service at its Excellence in the Community Awards 2018.

Hannah Gallimore, corporate responsibility manager at Central England Co-operative, said: “We place a huge focus on making a positive contribution to the communities in which we trade and we were delighted to have been able to build on our existing work with this project which we funded from the 5p carrier bag levy.

“The response to the project by our colleagues, customers and members has been amazing and we have been taken aback by the positive response from the communities in which we serve.

“We are so proud to have been handed the Business Support Award and feel it is great recognition of the success of the project and our work with West Midlands Ambulance Service.”

Central England Co-op worked closely with ambulance services to find the best locations for the devices and, where possible, fitted them to buildings externally so the community could use them when necessary.

A West Midlands Ambulance Service spokesman said: “We would like to congratulate Central Co-op on installing over 60 defibrillators in the community.

“For every minute a patient is in cardiac arrest without receiving treatment, their chance of survival reduces dramatically.

“Therefore the work of Central England Co-op will have a huge impact on improving the chance of a cardiac arrest patient surviving and ultimately, saving lives.

“The trust was delighted to welcome and reward dozens of lifesavers at our Excellence in the Community Awards, many of whom have gone above and beyond the call of duty to help others in their hour of need.

“While we hope the defibrillators installed by Central England Co-op never need to be used, they may very well assist future award winners, who have also been able to save a life.”

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