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Campaign urges people in Lichfield and Burntwood to break the stigma surrounding death

A new campaign is urging people in Lichfield and Burntwood to speak openly about death and dying in a bid to break the stigma and ensure their final wishes are known.

The Dying Matters, Staffordshire initiative has been launched by the Staffordshire Health and Wellbeing Board after a recent survey revealed that nearly three-quarters of people had not discussed what they wanted to happen in the event of their death.

The study also found that nearly 80 percent hadn’t written any plans for their end of life care, financial wishes or funeral plans.

A campaign website has now been set up to help people broach the subject with family and loved ones.

Alan White

Cllr Alan White

County Councillor Alan White, deputy leader and Cabinet member for health, care and wellbeing, said: “Most people don’t like talking about death, and this makes it hard to plan the end of life that we really want.

“This campaign is all about breaking the stigma that surrounds death, so we can have honest, healthy discussions. That way, we are more likely to get the care that we want, have the best possible quality of life, and might be able to spend our last moments where and how we’d like.”

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