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Lichfield Clock Tower goes orange as part of train operator’s campaign

Lichfield Clock Tower lit up by West Midlands Railway

Lichfield Clock Tower lit up by West Midlands Railway

Lichfield’s Clock Tower has been lit up as part of campaign to show how rail services are being connected across the Midlands.

It was part of a campaign by train operator West Midlands Railway which also saw landmarks such as Coventry’s Lady Godiva statue and the New Art Gallery in Walsall illuminated in the company’s orange colour scheme.

The company says it has plans to invest £700million in new and refurbished trains as part of a £1billion improvement package.

Andy Street, Mayor of the West Midlands, said: “In the months and years ahead, passengers in the West Midlands will see significant changes as a result of us having a truly regional rail franchise.

“As well as the investment in more trains, new stations and new metro style carriages, people will become more aware of the brand identity as we continue our public transport revolution.

“We are gradually moving towards shared West Midlands identity for the different modes of transport – rail, buses and cycling – integrated together, as has been the case in London for some time.”

Richard Brooks, customer experience director at West Midlands Railway, said the company was committed to improving services for customers.

“We’re proud to continue to drive change as the West Midlands’ dedicated railway operator,” he said. “Turning the region orange is our way of showing residents our pledge to continue upgrading railway services, while fuelling and feeding the West Midlands economy through continued investment.

“Collaboration will be essential going forward and we’re lucky to have so many stakeholders within the region who share the same vision of a transport brand especially for the West Midlands.

“We aim to provide the best journey experience for all of our customers, so we’re excited to continue our work in transforming railway services and creating a brand that we all can really be proud of.”

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5 Comments

  1. Steve

    28th April, 2018 at 2:14 pm

    To celebrate West Midland Railway. Would it not have been better to delay the event by 30 minutes, or to cancel the whole thing, due to signalling issues?

  2. Mat

    29th April, 2018 at 8:35 pm

    Or even charge huge fees to look at it and inflate them by three times the rate of inflation.

  3. Darryl Godden

    30th April, 2018 at 12:29 pm

    This is random.

    I thought there’d been a disaster in Holland.

  4. Christopher Wilson

    1st May, 2018 at 10:26 pm

    Andy Steel obviously doesn’t know that Arriva are withdrawing bus services like crazy in the area. No bus to Rugeley and Stafford and all in between on Sunday or late evenings. Nor that there are no toilets on Lichfield City station. Nor that if oyu arrive at Trent Valley station in a wheel chair, you need to catch a train to Lichfield City and back in order to leave the station. Still, I expect the clock tower will look nice and that’s what matters isn’t it.

  5. Darryl Godden

    2nd May, 2018 at 8:04 am

    What would be nice is a degree of honesty from train companies. It seems West Midland Railway are paying for a bill-board campaign around the West Midlands, ‘£90 million investment,’ ‘new trains,’ it declares in large bold type.

    People are not stupid. The trains are London Midland with stickers on them. The app is the same app, re-skinned, the staff joke on the stations about becoming West Midland Trains. The delays, locked toilets, lack of disabled access and single shelters at LTV and the Luddite approach to ticketing are all reassuringly similar.

    In a way I partially empathise with West Mids Trains. It’s like New Street Station, above ground it’s all fancy and brightly lit, beneath the surface it’s still the same of s**thole.

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