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Lichfield tourism organisation given a makeover in a bid to promote the city as a visitor destination

The tourism organisation for Lichfield has been given a new look.

 

The relaunch of the new-look Visit Lichfield

The relaunch of the new-look Visit Lichfield

Visit Lichfield has introduced a new logo and created adverts that will soon appear across the UK in a bid to promote the area as a visitor destination.

Birmingham Airport, the NEC and railway stations on the Cross City Line and the West Coast Main Line will be among the locations for the new advertising campaign.

The new-look brand has been developed by the Lichfield City Centre Partnership, and works around six themes that show the area as a city for:

  • heritage
  • culture
  • leisure
  • festivals
  • browsing
  • hospitality

Councillor Ian Pritchard, Cabinet member for economic growth, environment and development services, said: “I am delighted to help launch this stylish and modern branding and advertising campaign.

“It will give Visit Lichfield a new lease of life and we are confident that many more people will find their way to our beautiful district, helping to boost our local economy.”

Paul Maddox, Chairman of Lichfield Business Improvement District said the city needed to ensure its message was being heard.

“It’s great to see the brand launched and I look forward to seeing the high profile advertising campaign,” he said.

“We were happy to help fund the brand redesign and advertising campaign as we know that if we can get our message out and show a wider audience what we have to offer visitors, we will boost footfall to our attractions, eateries, shops and hotels.”

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Founder of LichfieldLive and editor of the site.

1 Comment

  1. Steve

    22nd June, 2018 at 6:04 pm

    Sadly, I visited Lichfield, to shop at Game

    http://www.visitlichfield.co.uk/content/game

    only to find it shut down on 28th April.

    Disappointed I walked up and down Market St, to find a Holland and Barrett. This was not to be found.

    41 Market Street
    Lichfield
    WS13 6LA

    http://www.visitlichfield.co.uk/content/holland-and-barratt

    So, I thought I would buy a car instead.

    http://www.visitlichfield.co.uk/content/tempest-ford

    Only to find it had been demolished..

    It made it a rather disappointing day. Hope the new L makes all the difference.

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