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Thousands of children will not go hungry after a successful foodbank appeal by a Lichfield-based business.
More than 14,000 meals have been donated by shoppers at Central England Co-operative stores as part of the company’s campaign to end so-called holiday hunger, where families struggle during the summer break when free school meals are not available.
It was launched after figures revealed more than 3,500 children in Lichfield and Burntwood were at risk of going hungry during the six weeks holiday.
The company is now appealing for even more food and toiletries to be donated as local foodbanks see an increase in demand for their services.
Martyn Cheatle, Central England Co-operative’s chief executive, said: “We are so proud of the generosity of our customers who have donated enough food to help over 14,000 children in just a matter of weeks.
“However our food bank partners are now telling us that, even with the increased levels of donations, some are close to running out of vital items so we still need people to back our campaign.
“All of us here at Central England Co-operative want to urge customers and members to continue to support our Summer Food Bank Appeal and make sure that children do not go hungry during the holidays.”