Christmas is coming early for Lichfield shoppers after mince pies went on sale, despite the festive period being months away.

City-based Central England Co-op said it had made changes to the stocking of mince pies due to customer demand.

Store manager Kevin Morris said shoppers were keen to pick up festive treats earlier and earlier.

“As soon as we put mince pies or anything Christmas related on sale it flies off the shelves,” he said.

“While not everyone will want to start thinking about the festive season yet, for those that do we have a great range ready in our stores.”


Founder of Lichfield Live and editor of the site.