A new clothing store will open in Lichfield later this month.

Cornish fashion brand Seasalt will be based at the Three Spires Shopping Centre.

The shop, which will be the company’s 57th across the UK, will open on 27th October.

Seasalt co-founder and chairman Neil Chadwick said: “We are so pleased to be opening a shop in Lichfield.

“It is a beautiful city and we love the people there. We are looking forward to welcoming everyone to our new shop.”

To mark the opening, the first person in the queue when the doors open at 9am on 27th October will win a £100 voucher, while the first 30 customers will receive a Seasalt goody bag.

Founder of LichfieldLive and editor of the site.

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