A new clothing shop has opened in Lichfield.
Cornish brand Seasalt threw open the doors of their new site at the Three Spires Shopping Centre at the weekend.
The first customer in the queue had been stationed outside, bracing the freezing temperatures from 6am to get the chance to cut the ribbon and win a £100 voucher.
The shop was officially opened by Cllr David Leytham, while illustrator Katherine Tromans sketched portraits of customers in their Seasalt outfits.
Shoppers were also serenaded by the Lichfield Lighthouse Company.