Aimee Meakin with one of the Fairtrade Fortnight footballs

A Lichfield junior sports team has netted a bonus after being given special footballs to mark Fairtrade Fortnight.

Lichfield Wildcats with their new Fairtrade Fortnight footballs

They were donated to Lichfield Wildcats U10 Girls by the city-based Central England Co-operative.

James Knight, community relations officer at Central England Co-op, said donating the Bala balls was a great way of supporting the local community while also educating about Fairtrade.

He said: “The Co-operative has a long tradition of giving back to the community and we also welcome the opportunity to educate young people about Fairtrade and ethical practices, so being able to donate these Fairtrade footballs give us a great chance to do both those things.

“As well as donating the footballs we also gave out Co-op Fairtrade bananas to the team and explained where both of these products were sourced from and what makes them ethically produced.

“It is a pleasure to link-up with the Lichfield Wildcats and I thank them for their interest in Fairtrade. It’s a fantastic way to kick-off our Fairtrade Fortnight celebrations as an organisation.”

Aimee Meakin with one of the Fairtrade Fortnight footballs

Gareth Downie, manager of the Lichfield Wildcats Under 10s, said: “The team are thrilled with the new footballs and I’m sure they will get plenty of use.

“We would like to thank Central England Co-op for this kind donation which has been doubly rewarding as I know the link-up has really opened the girls’ eyes about Fairtrade and what that means for producers.”

Fairtrade Fortnight runs from 25th February to 10th March.


Founder of Lichfield Live and editor of the site.