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Council brings in research company to help measure impact of festivals on Lichfield’s economy

Work is being carried out to measure the impact of festivals on Lichfield’s economy.

Crowds enjoying the Fuse Festival
Crowds enjoying the Fuse Festival

A number of food, music and seasonal events now appear in the city’s calendar each year and Lichfield District Council says it is keen to understand the impact they have on the area.

A report to a meeting of the local authority’s economic growth, environment and development overview and scrutiny committee reveals that a specialist company has already been chosen to carry out the analysis.

The Market Research Group – based at Bournemouth University – will create an economic impact assessment to help councillors understand the value of the numerous events that take place throughout the year.

Cllr Ian Pritchard
Cllr Ian Pritchard

The report by Cllr Ian Pritchard said: “Lichfield traditionally boasts an extensive and enviable programme of events and festivals which attract thousands of visitors to the area.

“While Lichfield District Council delivers and supports a small number of these events, the majority of events that take place are delivered and funded by partner organisations.

“The aim of this work is to determine the impact the growing number of events and festivals are having on the city, local businesses and council services. In particular the council wish to identify the measurable economic benefits the events and festivals deliver.”

The report added that Lichfield was “rapidly becoming known as the City of Festivals” thanks to events such as the Bower, the Lichfield Proms in Beacon Park, the Lichfield Food and Drinks Festival, the Cathedral Illuminated and the Lichfield Festival.

Organisers, stallholders and businesses will be surveyed as part of the new fact-finding mission, which is expected to deliver a final report to the council in January 2020.

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  1. John Griffin

    13th March, 2019 at 1:53 pm

    Why doesn’t Cllr Wilcox ask Joanna Grange, she’s an accountant?

  2. brian pretty

    13th March, 2019 at 2:13 pm

    do the district council have a clue who organise events/festivals in lichfield-which they hardly support-notice no mention of fuse-blues and jazz-l2f

    how much will these supposed consultants cost ?????

  3. nellygb

    13th March, 2019 at 3:50 pm

    Nice they employed the services of a local company to carry out this needless exercise. Any benefit will probably be spent on the services of the consultants. And Brian you’ve been involved long enough to know the District Council don’t give a flying F*** as few of them support the smaller events and even less are from the district.

    City Council have supported more events over the years because they are from the local communities and it really does matter to them

  4. John Griffiin

    13th March, 2019 at 4:48 pm

    Why not just ask Brian – the festival scene is a large part up to his efforts. But then Cllr Pritchard probably doesn’t know who Brian Pretty is, since BP is a self-effacing man who has done so much for the area, unlike some self-promoting Cllrs and MPs.

  5. Norman Roberts

    16th March, 2019 at 8:29 am

    John Griffin pointless comment trying to gain a political edge for the Labour Party, suggest you say nothing especially about things you clearly don’t understand.

    To clarify, an accountant is a practitioner of accounting or accountancy, which is the measurement, disclosure or provision of assurance about financial information, what the council are doing is bring in an analysis to research the economic impact from the festivals.

    What we should be focussing on is why are the council not promoting local businesses keeping the local economy vibrant.

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