An appeal is being launched to support families in need over Easter.
Central England Co-op is launching its annual Easter Food Bank Appeal with the aim or collecting 30,000 items in just two weeks.
Stores across Lichfield and Burntwood will be receiving items, with organisers hoping to beat last year’s total of 25,000 items being donated.
The company said the major push this year is for UHT milk, cereals and tinned meat and fish. Food banks have asked people to donate chocolate items and puddings as well as toiletries items.
Debbie Robinson, Central England Co-operative’s chief executive, said: “We had an amazing response to our Easter Food Bank Appeal last year and we know, after speaking to our food bank partners, it is vital that we run our campaign again in 2019.
“While the majority of our food stores have food bank collection points in place all year round, we feel that it is vital to shine a light on the times of year when services are strained and are in need of boost.
“Easter, just like summer and Christmas, is one of these times and this is why everyone involved at Central England Co-op is asking members and customers to dig deep and help support some great and vital local good causes.
“Just donating an item or two – from essential items to treats – will go towards creating a meal for someone in need and we hope that, in just two weeks, we will be able to collect 30,000 items, 5,000 more than last year.
“This will then support the creation of 10,000 meals and help make a real difference.”
Items that can be donated include shopping basket staples from tea, sugar and cereals to other essentials such as toiletries and hygiene products to ensure people can maintain their dignity during times of crisis.
The Easter campaign will run from 8th to 21st April.
A full list of the stores taking part in the appeal can be found by visiting www.centralengland.coop.