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Local businesses are being urged to support a scheme which could see £50,000 made available for youth social action project in Lichfield.

The #iwill campaign is a Government-backed initiative creating skills development opportunities for young people which will make a positive difference to their communities.

The Community Foundation for Staffordshire has been given access to up to £25,000 for Lichfield but needs to source match funding from local businesses to release it.

Once the money has been raised and match funded, the Community Foundation will then be able to distribute to worthwhile schemes across the city.

Previous examples of projects including money given to the Garrick Theatre for the development of a youth board of directors which will be steering a social action group dedicated to shaping how the venue interacts with a young people.

Steve Adams, chief executive of the Community Foundation for Staffordshire said: “The last round of activity was really impactful.

“This time the pot could again be substantial, but the fund criteria means we can only access it if local businesses support the scheme.

“It could be a simple company donation or staff could fund-raise as part of their corporate social responsibility activity – we’d be delighted to hear from businesses whatever it may be.

“In supporting the scheme, businesses will be helping create new skill sets, making their potential work force of the future, better equipped for their careers.”

For more information call 01785 339540 or visit

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Founder of Lichfield Live and editor of the site.