A range of crisps made at a farm near Lichfield is going on sale with a local retailer.

Anthony Froggatt, managing director at Just Crisps and David Wedgwood, the company’s commercial director

Just Crisps, from the Froggatt family’s farm in Hill Ridware, will be on sale at 48 stores after a deal was reached with city-based Central England Co-op.

All aspects of the production are carried out on the farm, including the use of an energy-efficient fryer to ensure zero food miles are required .

Jennifer Hargrave, from Central England Co-op, said: “We are really proud of continuing our long tradition of working with local suppliers by joining forces with Just Crisps.

“As well as producing their quality, award-winning crisps, they also share a similar ethos to ourselves, with firm commitments to sustainable production, protecting the environment, energy reduction and recycling food waste.”

David Wedgwood, commercial director at Just Crisps, added: “As a local, family farming business we are delighted to have the support of Central England Co-op.

“We believe our story of provenance being the only 100% British crisp, is highly appealing to Co-op shoppers who are passionate about sustainable farming.”

Founder of Lichfield Live and editor of the site.

3 replies on “Crisps made at farm near Lichfield to go on sale in local shops”

  1. Great to see thriving local enterprise and low food miles/energy use. Would be good to know more about the sustainability aspects. What are the crisp packets made of and can they be recycled?

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