BID support officer Brendon Stewart with Nick Brickett and his dog Ruby

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Shops in Lichfield are now able to show they welcome pets after a scheme created by the manager of a city shop.

A Dog Friendly Lichfield sticker

Nick Brickett, from Lichfield Computer Centre, has created the Dog Friendly Lichfield initiative to to show where four-legged friends and their owners were able to go.

The idea came about after he went around the city with his own dog Ruby.

So Nick approached the Lichfield Business Improvement District (BID) who agreed to fund the design, printing and delivery of clear window stickers to local outlets.

BID support officer Brendon Stewart with Nick Brickett and his dog Ruby

A spokesperson for Lichfield BID said: “Lichfield is a popular location for dog walkers with open parks and family friendly activities incorporating pets.

“The initiative has already seen businesses in the dozens approach Nick at the Lichfield Computer Centre to signup to Dog Friendly Lichfield, displaying their stickers in windows and doorways.

“Nick and BID support officer Brendon Stewart have been engaging with local businesses in a bid to raise awareness and identity more dog friendly shops.

“Dog Friendly Lichfield has a strong and growing social media presence which self-promotes itself for local businesses to engage with to register, and for shoppers to see which shops are welcoming for pet owners.”

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