The opening of the new B&M store in Lichfield

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The ribbon has been cut to mark the official opening of a new shop in Lichfield.

The opening of the new B&M store in Lichfield

The doors swung open at the new B&M store on the Imperial Retail Park at Eastern Avenue this morning (18th July).

Staff at the store chose members of South Staffordshire Mental Health Work to be VIPs at the opening ceremony, which also featured Mayor of Lichfield Cllr Deborah Baker.

In addition to helping open the new store, the team also received £250 worth of B&M vouchers to go towards the charity.

Store manager, Kurt Frank, said: “The new store has been really busy since it opened and feedback from customers has been great so far.

“A big thank you to South Staffs Mental Health Network who helped us open the store this morning, we hope that our donation can help them continue the outstanding work they do for the local community.”

The new store has created 50 jobs.


Founder of Lichfield Live and editor of the site.