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The boss of a Lichfield bakery says adapting has been the key to ensuring her business survived the coronavirus crisis.

Hindleys was one of the local companies that received a retail, leisure and hospitality small business grant to help it survive the lockdown period.

Jackie Beaumont, owner of Hindley’s, said the COVID-19 pandemic forced a change in the way her company operated.

Jackie Beaumont outside Hindleys

“The grant was amazing and allowed us to quickly adapt our business.

“When lockdown started, we diversified, offering home delivery options and a collection service. We did this with a skeleton staff working three days a week. 

“We are very lucky to have a brilliant community in Lichfield and appreciate the support of everybody at this time.”

Jackie Beaumont

Hindleys is one of the businesses using the contents of a #LoveLocal resource pack from Lichfield District Council.

It includes a COVID-secure checklist, queue stickers and posters.

“It’s been great to have the support of the council and to know there is someone to help.

“The #LoveLocal resources have been useful – the floor stickers are fantastic, very bold, colourful and really helpful with the queuing system.

“The support and receiving the grant has allowed us to invest in the systems needed to open up the café and shop to a ‘new normal’ operation.”

Jackie Beaumont

Through the Reopening High Streets Safely project, which is funded by the European Regional Development Fund, the council is visiting local shops and businesses to offer support and make sure they are operating in a safe environment.

Companies can get more details on the #LoveLocal scheme at

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  1. Lichfield council are the best in Staffordshire. I hope council continue do there best for the Business in lichfield. Just remember they need experience on parking side. I noticed Bird street parking. Are blocked by disable area. Which is worng. Councillor decision need to re think on that. council need to reschedule for parking decision. That is waisted.

  2. Please do the refurb required on the toilets near to Beacon park enterance ,long long overdue ,these cannot be kept closed and hope nobody forgets about them.

  3. Lichfield, when compared to other towns, is thankfully remarkably free from grafitti, however, unfortunately there are one or two examples that have recently appeared in Reeve’s Lane and the walkway between Iceland and B&M. The greatest deterant to these vandals is for their efforts to be removed as soon as possible and I would urge the council to give this matter serious attention. I am pleased to see the George Hotel has removed the grafitti from their carriage archway in Market Street.

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