The future of a clothing retailer with a store in Lichfield is in doubt after the company’s owners revealed it planned to appoint administrators.

Edinburgh Woolen Mill, owner of fashion chain Peacocks – which operates an outlet in the Three Spires Shopping Centre – also operates the Jaeger brand.

The company’s chief executive Steve Simpson told the BBC:

“Like every retailer, we have found the past seven months extremely difficult

“Through this process I hope and believe we will be able to secure the best future for our businesses – but there will inevitably be significant cuts and closures as we work our way through this.”

Steve Simpson

The Edinburgh Woolen Mill group operates 1,100 stores and employs 24,000 people.


Founder of Lichfield Live and editor of the site.

4 replies on “Future of clothing chain with store in Lichfield in doubt as plans to appoint administrators are revealed”

  1. Sports Direct Going in November. Debenhams Going in Jan 2021. Peakcocks going in a few weeks. M&S Gone. Thorntons Gone. Bonmarche Going. The hiking-clothing place is going. No doubt travel agents might be going.
    The bars and restaurants that get busy in the evenings will struggle with lockdown rules, and the fact that the city only builds homes for the rich/old, does not help the trade as much.
    Some call Lichfield a place of tourism, but the first thing we see from the train station is the wasteland left from friarsgate, and now we will be walking through a dying shopping centre.
    I saw they were talking of plans for a cinema, hotels and a new bus station. Yet cinemas are closing down and the buses keep being cut at the county. People are losing their jobs, saving their money and are “just about managing”. So I doubt we will see an increase in local consumer spending.
    I’m unsure how many businesses have ties with Europe, but I assume some supply chains will be strained or broken once Brexit is “done” or “sorted” or whatever they are trying.
    Lichfield is a very nice place to live, but I feel that we’re on the edge of losing our shops, our jobs, and just the general sense of going nowhere (as a city and a country).
    I may be wrong, but who knows what will happen in the future. I just think people need to be careful.

  2. Just to clarify “Old Bark” is incorrect. Debenhams Lichfield is NOT on the list of store closures. It is trading very well and is as safe as any retail is at the moment.

  3. I was looking for this article’s head line for another comment, but I’ve only just seen Jay’s comment.
    It has been 6 weeks since your comment, but as per the news of the day, Debenhams seems to be on the chopping board.

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