An artist's impression of The Swim House

Developers behind plans for a new facility in Lichfield say it will create jobs and help swimmers of all abilities.

Proposals have been created for a vacant unit on Lichfield Retail Park, on Eastern Avenue, to be converted.

The Swim House would feature a 25-metre four-lane pool, a dry training facility, physio access, flotation room and a cafe space.

A spokesperson for planning group Holland Lloyd said:

An artist’s impression of The Swim House

“This will be the first of its kind nationwide. Providing top-class coaching for all levels of ability, helping with a baby’s first experience, to learning to swim and advancing elite athletes.

“The facility will provide 25 hours’ worth of primary school water time per week, benefiting residents of the district too.

“This proposal will be an excellent addition to the city and we are delighted to be involved.

“The proposal will deliver access to pool time for schools and clubs, while also helping elite athletes on their journey to gold.”

Holland Lloyd spokesperson

The spokesperson added that 13 new jobs would be created by the scheme.

Full details are available on the Holland Lloyd website.

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  1. Perhaps Mr Fabricant, after the Friary Grange Leisure Centre mess, has some shares in The Swim House?

    Looks like they could potentially get the contract for many local schools if this goes through.

  2. 4 lanes what a waste of time and money just keep and update the existing swimming pool typical council spending our money like its going out of fashion.

  3. I’ll be surprised if this isn’t approved, after all it will then give LDC reason to abdicate responsibility of providing a public service swimming pool because the argument will be “we can’t justify spending tax-payers money on such a facility when this already exists”. I’ll eat my words if I’m wrong.

  4. I just hope this new facility won’t let the Council think there’ll be no need for the pool, etc that has been proposed to replace The Friary!

  5. Why would the council want to support this application after Lichfield residents have voiced their opinion through the campaign of Save Friary Grange. They promised us a new pool and leisure facilities, money has been spent, plans are in place, so I thought. Don’t disappoint now!

    We want a pool accessible to all not just the rich who can afford to float in a tank!!!!

  6. This is the first I have heard of it, I am disgusted at what appears to be a private facility (no doubt to be leased out to schools) which takes away any responsibility from the L.A and I believe a fundamental life skill that should come free!!!

    Sure LDC are rubbing their hands once again!

  7. It’s not what you know. It’s who you know.

    Our founder, Ben, is an experienced Chartered Town Planner (MRTPI) who brings a passion for the built environment. Having worked nationwide on a range of projects, Ben was able to understand where improvements should be made to help clients.

    In 2019, Ben was shortlisted at the RTPI West Midlands awards for Young Planner of the Year.

    Uniquely, between 2015 and 2019 Ben was a District Councillor where he got to grips with the inner workings of a local authority.

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