Shoppers in Lichfield are being given the chance to support charities at the checkout this month.

The Tesco supermarket in Lichfield. Picture: Google Streetview

Tesco is raising money for Cancer Research UK, the British Heart Foundation and Diabetes UK from 26th to 28th February.

Customers can make a donation by rounding up their shop in store to the nearest £1 at self-service checkouts.

Oonagh Turnbull, head of health campaigns at Tesco, said:

“Our customers have always been so generous in helping us support such good causes, and there’s never been a more important time as now to give a little help to power the life-changing work of Cancer Research UK, the British Heart Foundation and Diabetes UK.”

Oonagh Turnbull, Tesco

As well as donating at self-service checkouts, customers can also donate via www.justgiving.com/campaign/tescodonate.

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6 Comments

  1. The principle of charity is good. The exploitation of people’s generosity is not. There are many chief executives, and many others, receiving large salaries and perks from charities. The net amount actually reaching the good cause is often disappointing. Even charities that style themselves as research do not actually do any research. They simply pass on some of the money to existing research establishments. It is often stated that some medicines are expensive because of the cost of research; even if some of the research was funded by charity?!
    I am definitely not against charity. I just wish it was much closer regulated so that the benefits are appropriately placed. Adds that tug your heartstrings and persuade you to make contributions might well go to very grateful people and causes, just not the ones you intended.

  2. Philip, Very good points and also how I feel. “The exploitation of people’s generosity is not”, exactly, usually the generosity of the less well off. Your have it spot on. The divide between those who really do have and those who really do not has become so wide it can no longer be ignored. Personally I would want to give to all of them the heart string pull is so strong with so many such ads. But it can prove counter productive if people feeling the pressure, “switch” off.

  3. Thought I might add that if the charities the store is seeking to help are local ones we are more able perhaps to notice how the donations are spent and see the benefits to the local communities. However I risk being called a “IMBY”, as in In My Back Yard. Hahaha.

  4. To clarify. That old maxim ‘Charity begins at home’, I allude to dealing with our own problems as Marcus Rashford is showing the world, making sure that every child here in this strange era has a decent daily meal, homecooked food with fresh ingredients as far as possible. Otherwise we risk being criticised for being hypocritical if we support National and International charities without this in mind. Also it is important to stress that the food we import from abroad isn’t the result of child/slave labour. I think Charities have a duty to make sure they are aware of this in the countries they operate and make sure that they aren’t part of the problem and inform when they do become aware of such practices. And also make awareness of child/slave labour form part of their policies. There are countries where children as young as 10 or 11 are working to ensure children and adults in richer countries like ours have their little ‘treats’. Here seen as the norm, part and parcel of every day life. Who doesn’t enjoy their little bar of chocolate. Whilst very young children on the other side of the world are working without pay and a roof over their heads to keep our western appetites satisfied. However to stop buying such products could cause the local people dependent upon the food sourced from those areas even more poverty, more suffering. It is imperative therefore that we continue to buy but to make sure that the well known branded National and International companies involved in this type of food production, whose aim is to make as much profit as possible, are made to take responsibility for tracing the sources of their food to the true point of origin. Only by doing this can we ensure that child and slave labour do not form part of their food production. I am sure our own children here would be so upset if they knew that the treats they so enjoy on a daily basis were the result of the needless and irresponsible attitudes of adults whose own means of livelihood are increased by the profits made by these unethical means. I have seen reports where the CEO’s of high profile companies were not even aware of the child/slave labour used in the regions where their own food production was sourced from. Perhaps food packaging needs to include information not only about the origin of food sources but also verify by an agreed international standard that no child or slave labour has been used in it’s process. By all means donate to charities but make sure your consciences aren’t being eased by it. Make sure that the charities are not helping to maintain unethical and irresponsible food production processes.

  5. Good idea. It needs to be done subtle though, e.g. no voice from the self checkout asking for a donation or a thank you etc otherwise the South Park episode comes to mind where Randy is shamed every time he declines a donation. It also needs to have ability to specify anything, from say 10p and in whatever amount, so could be 25p for example. Giving amounts from £1 minimum is not going to work for many.

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