James Coyle
James Coyle

An Abbots Bromley brewer has appointed a new executive chairman.

James Coyle will take up the post at Freedom Brewery. 

He is the former managing director of Edinburgh craft brewer Innis & Gunn and has previously been deputy managing director of Marston’s Beer Company and sales director at Wychwood Brewery.

Managing director Matt Wilson said:

“I’m delighted to have James on board to support the growth of our business.

“His experience in building leading craft beer brands, overseeing capital investment projects and developing inspiring marketing campaigns, will be a great support to me and the wider team.

“We are planning additional investment in our marketing and brewery as we are currently running at capacity and overwhelmed by the support from our customers and drinkers.”

Matt Wilson

James said:

 “Freedom Brewery was the original craft lager specialist – I have been an admirer of their beers since inception and am delighted to be joining at this exciting time as we look to accelerate growth following considerable investment in doubling the capacity of our brewery and installation of new canning and kegging lines within the last 12 months.

“We see a great future for British craft lager and aim to be at the forefront of meeting the growing demand for authentic, natural and sustainable beers.”

James Coyle

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