Drivers in Lichfield and Burntwood are being reminded about the need to stay safe on the roads as part of a national campaign.

Cllr David Williams

Project Edward – Every Day Without A Road Death – began yesterday (13th September) and will run until Friday.

It is being backed by the Staffordshire Safer Roads Partnership and offers tips for drivers on staying safe. The campaign also coincides with National Safe Speeds Day tomorrow.

Cllr David Williams, cabinet member for highways and transport at Staffordshire County Council, said:

“This is an important campaign that helps remind drivers of the importance of safe driving and how by all taking extra care on the roads we can help reduce the number of collisions and keep all road users safe.”

Cllr David Williams, Staffordshire County Council

Cllr Daniel Jellyman added:

“Our roads continue to be amongst the safest in the country which is something we’re incredibly proud of. We’ve been able to do this through a mix of activities including, education, road engineering, enforcement and awareness raising. 

“I would urge people to watch out for the campaign on social media and share the posts to help make our roads even safer.”

Cllr Daniel Jellyman

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  1. A welcome initiative, every little helps. I propose a three point plan for improving road safety. Number one is improve the standard of driving, which is getting worse by the year. Number two is maintain the roads and paths properly. Number three is treat dangerous driving in the same way as any other activity causing death and injury as regards penalties, rather than somehow being a lesser offence.

  2. This sounds like a very important campaign however it seems a little hypocritical of the highways and transport department at Staffordshire council remonstrating about it when local parents with children at King Edward VI school have been informed today that the pedestrian crossing at the top of Upper St John street junction leading to Shortbutts Lane is being removed once the roadworks to the junction have been completed. How long will it be before a child is serious injured or worse because of the stupidity of removing this essential pedestrian crossing? Obviously the council are only concerned about traffic flow for the cars and HGVs that will be heading into Lichfield with all the inevitable traffic build up that will be created once the southern by-pass opens. The council clearly don’t care about the safety of children and other pedestrians.

  3. I wish them luck with this proposal but driving standards and etiquette are getting worse and worse as every year goes by. There seems to be so many idiots on the road these days who think tailgating, speeding, queue jumping and irresponsible driving is an acceptable way of getting from A to B. These boneheads are the ones who should be banned from driving for a very long time and then the roads would be much safer for normal sensible drivers and for pedestrians alike.

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