A Lichfield retailer says shoppers who pick up a ‘ghost’ pumpkin will also be helping creating green spaces in local communties.
The Halloween campaign will see 50p from the sale of each £2 white pumpkin donated to the Groundwork organisation.
The group is made up of a number of charities working to create greener and healthier communities.
Hannah Gallimore, Central England Co-op’s corporate responsibility manager, said:
“We are extremely proud of our relationship with Groundwork and are keen supporters of the work they do in the community which fits in so well with our aims of creating a sustainable Society for all.
“This Halloween we are looking to help Groundwork to make a real difference with projects delivering green spaces and sustainable solutions for our communities and we know our kind-hearted customers will be more than willing to support by picking up a special ghost pumpkin and at the same time give their Halloween celebrations a unique twist.”Hannah Gallimore, Central England Co-op
The ghost pumpkins will be available in Central England Co-op stores until 31st October.
Groundwork’s UK chief executive Graham Duxbury said:
“We’re delighted to be working with Central England Co-op on this innovative partnership and hope that customers enjoy picking up their ghost pumpkins over Halloween, as their purchase will help create quality green spaces that will benefit their whole community.”Graham Duxbury, Groundwork