Model Olivia Arben
Model Olivia Arben

Shoppers at a Lichfield charity shop could bag a celebrity bargain as part of a new national campaign.

A number of famous faces have left items in British Heart Foundation stores as part of the Reuse Revolution challenge.

Model Olivia Arben, actress and presenter Gemma Atkinson and DJ Giles Peterson are among those to have donated items.

Other stars taking part include Dame Helen Mirren and former Vogue editor-in-chief Alexandra Shulman.

Allison Swaine-Hughes, retail director at the British Heart Foundation, said:

“What an incredible way to kickstart our Reuse Revolution with the support of so many celebrities donating their pre-loved items.

“Our savvy shoppers can support the revolution by shopping online via our eBay shop, bidding on some fabulous shoes from Helen Mirren, or searching for a bargain in their local British Heart Foundation shops – you might just find a signed record or book from one of these famous names.

“Every item sold in our shops goes towards helping fund vital scientific breakthroughs that will help the 7.6 million people in the UK living with heart and circulatory diseases.”

Allison Swaine-Hughes, British Heart Foundation

The Reuse Revolution campaign aims to highlight the work carried out by the charity in not only raising money for research into heart conditions but also how each year it prevents around 71,000 tonnes of goods from going to waste.