Plans for signage on a new coffee shop in Lichfield have been approved.
Cafe Fortune Limited will trade as Starbucks in the former Flying Tiger unit in the Three Spires Shopping Centre.
The original proposal had included an illuminated roundel displaying the chain’s logo in a first floor window, but objections had been raised by Lichfield District Council’s conservation team, leading to a revised plan for illuminated lettering above the shop doorway only.
A Cafe Fortune planning statement said:
“We intend to enhance the appearance of the building to bring the store in line with the current Starbucks specifications.”
Planning statement
The revised plans have been approved by planning chiefs at Lichfield District Council. Full details are available online.
I think having Starbucks in Lichfield is a good thing. Yes we have far too many cafes, but it will help bring more people to that part of the precinct. What we do need however, is an anchor store, so I hope something starts to happen with the old Debenhams building.
LDC’s conservation team should look at the state of the rest of the high street. Have they enhanced the appearance much? No. In fact, they’re the worst team ever. Some absolute horror buildings been constructed next to historical buildings around Lichfield.
Worried about an illuminated sign and yet the mighty conservation team allows the ugly modern flats next to the period architecture of the Horse and Jockey and surrounding buildings.