A Lichfield retailer has confirmed a rebranding programme.
Central England Co-operative will change its name to Central Co-op and roll out new branding to reflect the move.
Debbie Robinson, chief executive of Central Co-op said:
“We’re continuing our journey as we set our Society up for future success.
“We’ve adopted the globally recognised marque of co-operation to show our solidarity with the wider co-operative movement as part of our society wide rebrand.
“Key to all of this is a refresh of our identity, we want to be modern, warm, relevant and inclusive so we can welcome the next generation of co-operators to our society.
“As we look to the future with our purpose in mind of creating a sustainable society for all, we continue to invest in our society and have explored a number of options. Following extensive research with members and customers we’ve taken the decision to update our identity and name.”
Debbie Robinson, Central Co-op
The rebrand comes on the heels of a pay award for workers across retail, funeral and support centre functions which saw an increase of 30p per hour.
What a pile of steaming hot dung! What on earth is the CEO on about and is she actually an inhabitant of this planet? Maybe the co-op should concentrate on actually having a full stock of goods and not so many empty shelves and stop being one of the most expensive supermarkets around instead of paying a shed load of money to an agency to dream up this dross new logo.
I bet at the end of the year the ceo and all her numpty nodding dog deputies in their BMWs are getting massive bonuses and the shop workers get literally brass buttons. Instead of spending money on a Pantone lovely logo invest on those that pay your salaries the shop workers
Looks like Debbie and her team have to much time on their hands. Their was nothing wrong with the old logo. I dread to think how much this will cost and will it be passed onto the customer.