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# Bosses at Lichfield company say they are bucking the trend after expanding team
- URL: https://lichfieldlive.co.uk/bosses-at-lichfield-company-say-they-are-bucking-the-trend-after-expanding-team/
- Published: 2020-10-06T07:16:18.000Z
- Updated: 2020-10-06T07:16:26.000Z
- Description: Bosses at a Lichfield business say they are bucking the trend after expanding in the wake of the coronavirus crisis.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 18:14, News

Bosses at a Lichfield business say they are bucking the trend after expanding in the wake of the coronavirus crisis.

Sapentia, based at Elmhurst Business Park, offers set-up, training and management of software to support companies.

The family-owned firm has now recruited an apprentice and a marketing manager in a bid to expand further.

![Sapentia's new apprentice Daniel O'Loughlin](https://storage.ghost.io/c/e3/90/e390c3da-0866-4d2a-8ffe-ca4999d7ce1c/content/images/lichfieldlive-co-uk/wp-content/uploads/2020/10/dan-joins-sapentia.jpg)

Sapentia’s new apprentice Daniel O’Loughlin

Jane Dyson, business development manager at Sapentia, said:

> “In terms of our recruitment, there really hasn’t been a better time to hire an apprentice, especially with the additional support on offer from the Government.  
>  
> “We know many local and national businesses may have suffered significantly during this difficult period of time, but as we return to a more normal way of life, now might be the right time for many Staffordshire businesses to plan for the future in the most cost effective way.”  
>  
> Jane Dyson

Andy Dyson, technical director at Sapentia, added:

> “Our long-term aim is to help as many local and UK companies as possible to simplify and get a grip on their business processes so they can make educated and smart decisions to accelerate their growth.  
>  
> “We really want to help all of our clients emerge from this pandemic in a stronger position than before.  
>  
> “Improving their processes and minimising wasted time and effort is the first step.”