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# Burntwood entrepreneur celebrates successful first year
- URL: https://lichfieldlive.co.uk/burntwood-entrepreneur-celebrates-successful-first-year/
- Published: 2024-12-15T07:59:00.000Z
- Updated: 2024-12-13T09:21:18.000Z
- Description: A creative entrepreneur from Burntwood is celebrating the growth of her business in its first year.
- Author: Lichfield Live
- Tags: Burntwood, Business, #wp, #wp-post, #Import 2026-07-22 18:49, News

A CREATIVE entrepreneur from Burntwood is celebrating the growth of her business in its first year.

Natasja Bailey, CEO of [The Write Hive](http://www.thewritehive.co.uk/?ref=lichfieldlive.co.uk), has built a portfolio of 90 clients helping them to create “social media gold”.

The 26-year-old said her work showed how alternative types of content had helped to transform the way clients communicate with customers.

> “User-generated content, or UGC, has redefined social media marketing by offering brands a compelling and powerful means of building authenticity, credibility, community and ultimately driving those conversions.   
>  
> “However, like all marketing strategies, the inevitable domino effect led to market saturation.  
>  
> “Honed while running my social media marketing business, I’ve fine-tuned my approach to the UGC niche over the last 12 months. ” 

Natasja’s approach has seen her trusted to work with big-name brands including Garnier, Timpson, Moonpig, Hovis, Protein Works, Prep Kitchen and Scholl – and she says more household organisations are in the pipeline for 2025.

> “Gone are the days of the unrealistic, over-polished, and furthermore unrelatable standards within social media advertising.  
>  
> “Whilst UGC should feel inspirational, it should not seem unrealistically so. Audiences should be able to draw parallels with the creator, see themselves in their shoes – drawn in by a strong hook and convinced of product’s benefits.”