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# Campaign aims to boost development of children
- URL: https://lichfieldlive.co.uk/campaign-aims-to-boost-development-of-children/
- Published: 2026-04-30T06:00:00.000Z
- Updated: 2026-04-28T05:30:17.000Z
- Description: A new campaign is hoping to help the development of local children.
- Author: Lichfield Live
- Tags: Education, Politics, #wp, #wp-post, #Import 2026-07-22 18:11, News

A NEW campaign is hoping to help the development of local children.

Led by Staffordshire County Council, the Mini Moments initiative supports parents and carers of children aged two to five with free activities that can be built into everyday routines at home.

The aim is to make it easier for families to support their child’s early learning and development through regular moments of connection. 

Regular emails will encourage parents and carers to chat, play, read and sing with youngsters every day.

Cllr Janet Higgins, cabinet member for education and SEND at Staffordshire County Council, said: 

> “This pre-school initiative aims to help parents and carers build simple moments of play, learning and connection into everyday life.  
>  
> “These free, simple activities support children’s confidence, communication and wellbeing all whilst giving them the strongest possible start when they begin school.” 

Parents and carers can sign up to receive Mini Moments activity ideas [here](https://signup.es-mail.co.uk/Signup/3b12a2f0a410c252e9494fba1c4103fe?ref=lichfieldlive.co.uk).