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# Council hoping new sign will help attract visitors to Lichfield
- URL: https://lichfieldlive.co.uk/council-hoping-new-sign-will-help-attract-visitors-to-lichfield/
- Published: 2025-04-14T14:30:21.000Z
- Updated: 2025-04-14T14:30:38.000Z
- Description: Council chiefs hope a new sign will attract more visitors to Lichfield by offering them a special photo opportunity.
- Author: Lichfield Live
- Tags: #wp, #wp-post, #Import 2026-07-22 18:49, News

COUNCIL chiefs hope a new sign will attract more visitors to Lichfield by offering them a special photo opportunity.

The giant letters spelling out the name of the city have been placed in Beacon Park with Lichfield Cathedral providing the backdrop.

It was created by Burntwood-based Staffordshire Signs for Lichfield District Council and paid for through the UK Shared Prosperity Fund.

A spokesperson for the council said:

> “These 3D city signs have become popular features in tourist destinations around the world.  
>  
> “In the age of social media, they also offer valuable branding opportunities for smaller cities.  
>  
> “We hope this new addition will help inspire civic pride and attract even more visitors to our beautiful district.”

The letters form part of a broader £100,000 project to enhance public spaces in Lichfield and Burntwood.

Other improvements under the scheme include new planters, bunting, decorative bollard covers, a new mural and enhanced street cleaning.

The spokesperson added:

> “Civic pride plays a vital role in shaping vibrant and resilient communities.  
>  
> “When people feel proud of where they live it strengthens local identity, boosts community wellbeing and inspires people to take care of shared spaces.  
>  
> “This project is about building that connection and encouraging everyone to be part of Lichfield’s ongoing story.”