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# Future of clothing chain with store in Lichfield in doubt as plans to appoint administrators are revealed
- URL: https://lichfieldlive.co.uk/future-of-clothing-chain-with-store-in-lichfield-in-doubt-as-plan-to-appoint-administrators-are-revealed/
- Published: 2020-10-09T11:49:17.000Z
- Updated: 2020-10-09T11:55:14.000Z
- Description: The future of a clothing retailer with a store in Lichfield is in doubt after the company’s owners revealed it planned to appoint administrators.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 18:14, News

The future of a clothing retailer with a store in Lichfield is in doubt after the company’s owners revealed it planned to appoint administrators.

![Peacocks sign](https://lichfieldlive.co.uk/wp-content/uploads/2020/10/peacocks.jpg)

Edinburgh Woolen Mill, owner of fashion chain Peacocks – which operates an outlet in the Three Spires Shopping Centre – also operates the Jaeger brand.

The company’s chief executive Steve Simpson told the BBC:

> “Like every retailer, we have found the past seven months extremely difficult  
>  
> “Through this process I hope and believe we will be able to secure the best future for our businesses – but there will inevitably be significant cuts and closures as we work our way through this.”  
>  
> Steve Simpson

The Edinburgh Woolen Mill group operates 1,100 stores and employs 24,000 people.