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# Ice cream company bringing self-service system to Lichfield supermarket
- URL: https://lichfieldlive.co.uk/ice-cream-company-bringing-self-service-system-to-lichfield-supermarket/
- Published: 2023-05-11T06:03:00.000Z
- Updated: 2023-05-09T14:51:50.000Z
- Description: Shoppers at a Lichfield supermarket will be able to enjoy a cooling treat after the launch of a new partnership.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 19:01, News

Shoppers at a Lichfield supermarket will be able to enjoy a cooling treat after the launch of a new partnership.

Central Co-op has teamed up with Smooch to launch the company’s first soft-serve ice cream service in the country at the Boley Park store.

Kirstie Delaney, marketing manager at Smooch, said she hoped the new offering would prove popular for shoppers.

> “We’re thrilled to join forces with Central Co-op to bring Smooch ice cream to the UK.  
>  
> “The opening of our first Smooch stand in Boley Park marks the beginning of an exciting partnership featuring a new self-service ice cream experience and the complete end-to-end management of their ice cream machines.”  
>  
> Kirstie Delaney, Smooch