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# Lichfield insurance business unveils new name as part of rebrand
- URL: https://lichfieldlive.co.uk/lichfield-insurance-business-unveils-new-name-as-part-of-rebrand/
- Published: 2023-10-02T06:02:00.000Z
- Updated: 2023-10-02T05:45:23.000Z
- Description: A Lichfield insurance business has changed its name.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 19:01, News

A Lichfield insurance business has changed its name.

A-Plan, based on Bore Street, has become Howden as part of a rebrand.

It comes after the business joined the Howden Group two years ago.

Branch manager Laura Alden said:

> “We’re so excited to mark this new chapter with our new name – and new look and feel of our branch. That’s why we’re hosting our own launch events during October, open to all in our community to attend.  
>  
> “We’re still a local insurance broker, focused on helping our clients get the right advice, great value and dedicated, friendly support when needed on their home, motor and business insurance.   
>  
> “It’s the same great people, and same great service, now with a brand-new name and look in branch, that’s fit for the future.  
>  
> Laura Alden