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# Lichfield retailer confirms rebrand plan
- URL: https://lichfieldlive.co.uk/lichfield-retailer-confirms-rebrand-plan/
- Published: 2022-11-02T08:00:00.000Z
- Updated: 2022-11-01T10:11:25.000Z
- Description: A Lichfield retailer has confirmed a rebranding programme.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 19:07, News

A Lichfield retailer has confirmed a rebranding programme.

Central England Co-operative will change its name to Central Co-op and roll out new branding to reflect the move.

Debbie Robinson, chief executive of Central Co-op said:

> “We’re continuing our journey as we set our Society up for future success.  
>  
> “We’ve adopted the globally recognised marque of co-operation to show our solidarity with the wider co-operative movement as part of our society wide rebrand.  
>  
> “Key to all of this is a refresh of our identity, we want to be modern, warm, relevant and inclusive so we can welcome the next generation of co-operators to our society.  
>  
> “As we look to the future with our purpose in mind of creating a sustainable society for all, we continue to invest in our society and have explored a number of options. Following extensive research with members and customers we’ve taken the decision to update our identity and name.”  
>  
> Debbie Robinson, Central Co-op

The rebrand comes on the heels of a pay award for workers across retail, funeral and support centre functions which saw an increase of 30p per hour.