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# Lichfield retailer joins scheme giving shoppers the chance to help others
- URL: https://lichfieldlive.co.uk/lichfield-retailer-joins-scheme-giving-shoppers-the-chance-to-help-others/
- Published: 2023-04-20T06:05:00.000Z
- Updated: 2023-04-18T12:35:28.000Z
- Description: A Lichfield retailer has joined a scheme allowing customers to help those in need.
- Author: Lichfield Live
- Tags: Business, Charity, #wp, #wp-post, #Import 2026-07-22 19:01, News

A Lichfield retailer has joined a scheme allowing customers to help those in need.

Central Co-op is introducing the [BillyChip](https://www.billychip.com/?ref=lichfieldlive.co.uk) which gives shoppers the chance to buy a £2 token which can be given to rough sleepers to redeem for a drink, while two chips can be exchanged for a meal deal in stores.

The money from the sale of the token goes to the BillyChip organisation to help them support other local charities.

Meg Abernethy-Hope, co-founder of BillyChip, said:

> “The initiative is about giving someone who is sleeping rough compassion, connection, and choice.  
>  
> “We are so proud to be partnering with Central Co-op, a business we know is built around supporting its community.  
>  
> “This is an incredible partnership and we are beyond excited to see where it will take us in the future.”   
>  
> Meg Abernethy-Hope

Central Co-op celebrated the launch at the Boley Park store in Lichfield.