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# Lichfield retailer launches new value range of products
- URL: https://lichfieldlive.co.uk/lichfield-retailer-launches-new-value-range-of-products/
- Published: 2020-11-12T09:14:36.000Z
- Updated: 2020-11-12T09:14:58.000Z
- Description: A new value range has been launched by a Lichfield-based retailer.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 18:14, News

A new value range has been launched by a Lichfield-based retailer.

Central England Co-op has unveiled its new Honest Value collections of food and essentials.

![The new Honest Value range](https://storage.ghost.io/c/e3/90/e390c3da-0866-4d2a-8ffe-ca4999d7ce1c/content/images/lichfieldlive-co-uk/wp-content/uploads/2020/11/honest-value-range.jpg)

The new Honest Value range

Items include meat, fruit, vegetables, ready meals, soft drinks, dairy products and household goods.

Andy Peake, commercial director at Central England Co-op, said the company hoped the range would help shoppers on a budget.

> “As the impact of the coronavirus pandemic continues to hit our communities we are determined to offer greater options to help customers and members in balancing their budgets.  
>  
> “The Honest Value range offers good, honest prices, as well as a great selection of everyday products which stay true to our Co-op values and standards, including being fairly-sourced.”  
>  
> Andy Peake, Central England Co-op