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# Lichfield retailer reveals alcohol sales rose by 10% for Euros final
- URL: https://lichfieldlive.co.uk/lichfield-retailer-reveals-alcohol-sales-rose-by-10-for-euros-final/
- Published: 2021-07-13T14:58:52.000Z
- Updated: 2021-07-13T14:59:02.000Z
- Description: Football might not have come home but a Lichfield retailer says plenty of drinks were after reporting a rise in sales of alcohol for the Euros final.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 19:15, News

![Pints of beer. Picture: U3144362](https://lichfieldlive.co.uk/wp-content/uploads/2020/07/1024px-Two-pints-beer-main.jpg)

Football might not have come home but a Lichfield retailer says plenty of drinks did after reporting a rise in sales of alcohol for the Euros final.

England’s disappointment against Italy saw fans drowning their sorrows rather than toasting success, with Central England Co-op revealing the amount purchased was up almost 10% from the semi-final.

Beers, lager and cider saw the biggest rise – 11% – while white wines were also up 8%.

A spokesperson for Central England Co-Op said:

> “After a difficult year, and despite the result, it’s great to see that people marked the occasion of England’s historical progress in the championship with a good celebration together – we’ve really needed it.”  
>  
> Central England Co-op spokesperson

Crisp and nut sales also rose 4.5% for the big match, according to the retailer.