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# Lichfield retailer rolls out new measures in a bid to prevent criminals targeting stores
- URL: https://lichfieldlive.co.uk/lichfield-retailer-rolls-out-new-measures-in-a-bid-to-prevent-criminals-targeting-stores/
- Published: 2020-10-15T06:19:41.000Z
- Updated: 2020-10-14T14:27:43.000Z
- Description: Bosses at a Lichfield retailer say they are rolling out new measures in a bid to tackle criminals targeting stores this winter.
- Author: Lichfield Live
- Tags: Business, Crime, #wp, #wp-post, #Import 2026-07-22 18:14, News

Bosses at a Lichfield retailer say they are rolling out new measures in a bid to tackle criminals targeting stores this winter.

City-based Central England Co-op said it hoped the steps would keep staff and shoppers safe at its 260 stores across the country.

![One fo the body-worn cameras being trialled in some Central England Co-op stores](https://storage.ghost.io/c/e3/90/e390c3da-0866-4d2a-8ffe-ca4999d7ce1c/content/images/lichfieldlive-co-uk/wp-content/uploads/2020/10/body-cams-image.jpg)

One fo the body-worn cameras being trialled in some Central England Co-op stores

Among the measures are a trial of body-worn cameras, an increase in the use of tracking devices in products and a system allowing staff to press a button for immediate assistance.

Craig Goldie, the company’s loss prevention manager, said:

> “We want to send a clear message out to anyone who might be thinking of committing a crime at one of our stores this autumn and winter – this behaviour will not be tolerated and targeting our stores is not worth the risk.  
>  
> “This campaign is designed to deter would-be criminals and ensure our colleagues and their families are protected from the physical and emotional impact of violence and aggression and feel safe to come to work.  
>  
> “We are working closely with local police forces to crackdown on these issues and have also installed a range of new security measures to assist us in this ongoing campaign.  
>  
> “Everyone at Central England Co-op is proud to live, work and serve in our local communities – now we need people to work with us to make sure that all crime – from theft and robberies to violence and aggression towards our colleagues – becomes a thing of the past.”  
>  
> Craig Goldie, Central England Co-op

Other measures being introduced include an increased use of store detectives and a centrally-monitored CCTV system.

The company said the steps come on the back of figures revealing that verbal abuse on staff had risen by 205% this year, while threats and intimidation were up by 122%. Assaults on workers were up by 47% in the same period.