> ## Content Index
> Fetch the complete content index at: https://lichfieldlive.co.uk/llms.txt
> Use this file to discover other available public pages before exploring further.

# Lichfield supermarket could soon create more “visually appealing” area for reduced price items
- URL: https://lichfieldlive.co.uk/lichfield-supermarket-could-soon-create-more-visually-appealing-area-for-reduced-price-items/
- Published: 2022-11-18T07:58:00.000Z
- Updated: 2022-11-17T10:18:47.000Z
- Description: A Lichfield supermarket could soon make changes to make reduced price items more appealing to shoppers.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 19:07, News

A Lichfield supermarket could soon make changes to make reduced price items more appealing to shoppers.

Tesco said it would be introducing new signage in stores to highlight where so-called ‘yellow sticker’ items can be found.

It comes after a study by the supermarket found that 29% of shoppers said they would buy such produce if the section of the store was “more visually appealing”.

New ‘Reduced in price – just as nice’ signage will now be rolled out to 100 stores across the country before Christmas with more following in 2023.

Tesco’s chief customer officer Alessandra Bellini said:

> “We want customers to spend less at Tesco, and our reduced in price sections in stores now offer the reassurance that these products are just as nice.”  
>  
> Alessandra Bellini, Tesco

The survey also found that 69% of shoppers said they now look out for yellow stickers in Tesco stores in a bid to save money.