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# Lichfield travel firm backs Kids’ Village fundraising efforts
- URL: https://lichfieldlive.co.uk/lichfield-travel-firm-backs-kids-village-fundraising-efforts/
- Published: 2025-07-27T06:08:00.000Z
- Updated: 2025-07-26T20:17:26.000Z
- Description: A Lichfield travel business is backing efforts to build a new specialist respite centre for critically ill children and their families.
- Author: Lichfield Live
- Tags: Business, Charity, #wp, #wp-post, #Import 2026-07-22 18:45, News

A LICHFIELD travel business is backing efforts to build a new specialist respite centre for critically ill children and their families.

The Kids’ Village initiative has been chosen as a charity partner for the coming year by RB Collection.

The facility is being planned for a 30-acre site at Wychnor and will offer free week-long stays.

The link-up was confirmed at RB Collection’s 40th anniversary celebrations.

Nathan Collins, joint managing director of RB Collection, said:

> “We are delighted to announce Kids’ Village as our charity of the year for 2025.  
>  
> “This partnership is particularly meaningful to us as the project aligns perfectly with our core values around creating exceptional experiences for families.  
>  
> “The development represents a wonderful opportunity to provide unique holiday experiences to those who need them most, which resonates deeply with our team.  
>  
> “We look forward to supporting this vital work through our extended RB family of clients and contacts. We’re excited to be part of something that will make such a positive difference.”

Katrina Cooke, chief executive at Kids’ Village, said:

> “It’s especially powerful to be supported by a company that understands the magic of holidays and the importance of time together with loved ones.  
>  
> “We’re thrilled to welcome RB Collection to our group of corporate partners.”