> ## Content Index
> Fetch the complete content index at: https://lichfieldlive.co.uk/llms.txt
> Use this file to discover other available public pages before exploring further.

# Management buyout could save clothing store in Lichfield
- URL: https://lichfieldlive.co.uk/management-buyout-could-save-clothing-store-in-lichfield/
- Published: 2020-12-04T07:52:48.000Z
- Updated: 2020-12-04T07:54:31.000Z
- Description: The future of a Lichfield store could be secured after a management buyout was launched for a fashion retailer.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 18:14, News

The future of a Lichfield store could be secured after a management buyout was launched for a fashion retailer.

The future of Peacocks had been at risk following the decision by owners Edinburgh Woolen Mill went into administration.

But a bid has now been put forward by one of the company’s senior eCommerce managers in partnership with a private investor.

A spokesperson said:

> “The proposal sets out to purchase the full company, its employees and its stores, as well as promising to strengthen Peacocks’ digital offering.  
>  
> “In addition to developing its online presence, their proposal also sets out to rejuvenate the in-store experience for Peacock’s long-established, loyal customer base.  
>  
> “The team is confident that with the right investment, they can drive forward innovation, bring about brand recovery and achieve a quick return to financial sustainability.  
>  
> “With plans for short-term investment coupled with longer-term reinvestment, they propose injecting a fresh sense of purpose into Peacocks, safeguarding its future in spite of the on-going challenges high street retailers across the UK are facing.”  
>  
> Peacocks management buyout spokesperson