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# New advertising campaign hopes to lure more visitors to Lichfield
- URL: https://lichfieldlive.co.uk/new-advertising-campaign-hopes-to-lure-more-visitors-to-lichfield/
- Published: 2014-05-02T15:11:03.000Z
- Updated: 2014-05-03T05:31:07.000Z
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 20:48, News

A new advertising campaign is hoping to attract shoppers and visitors to Lichfield.

[![Lizzie Thatcher with one of the new bus adverts](https://storage.ghost.io/c/e3/90/e390c3da-0866-4d2a-8ffe-ca4999d7ce1c/content/images/lichfieldlive-co-uk/wp-content/uploads/2014/05/back-of-the-bus-advert-with-lizzie-thatcher.jpg)](//lichfieldlive.co.uk/2014/05/02/new-advertising-campaign-hopes-to-lure-more-visitors-to-lichfield/back-of-the-bus-advert-with-lizzie-thatcher/)

Lizzie Thatcher with one of the new bus adverts

The ‘Eat, Drink, Shop, Explore Lichfield’ drive will see posters on four Arriva buses across the Midlands until June.

The campaign has been launched by the Lichfield Town Team. Sally Osborne from the group, who also runs Mooch Kids on Tamworth Street, said: “We hope the bus adverts will encourage people living in the region to think again about shopping and exploring Lichfield and encourage them to visit us.

“We’ve developed the adverts around the ‘Eat, Drink, Shop, Explore Lichfield’ brand and have included lots of logos for the top name brands people can buy in the city – from Paul Smith and Little Joule, to Barbour, Billabong and many more.

“We’ve also promoted great eateries and attractions to highlight just how much there is to do in the city.”

The bus adverts have been funded with High Street Innovation funding given to Lichfield District Council by the government.

Richard Lewis, President of the Chamber of Trade & Commerce in Lichfield, said: “As well as encouraging people to visit Lichfield City centre, the bus adverts also promote our [new website](http://www.inspiringlichfield.co.uk/?ref=lichfieldlive.co.uk) that lists city shops, businesses, attractions and more.

“We’re also hoping that people visiting the website and the city will pick up a copy of our new city map to help them find their way to all our city’s hidden gems, which are available wherever you see the ‘Eat, Drink, Shop, Lichfield’ door sticker.”