> ## Content Index
> Fetch the complete content index at: https://lichfieldlive.co.uk/llms.txt
> Use this file to discover other available public pages before exploring further.

# New Lichfield business aims to help companies get the most out of trade events
- URL: https://lichfieldlive.co.uk/new-lichfield-business-aims-to-help-companies-get-the-most-out-of-trade-events/
- Published: 2021-09-27T06:35:00.000Z
- Updated: 2021-09-24T10:17:23.000Z
- Description: A new business has been launched in Lichfield to help firms get the most out of trade exhibitions as they return to in-person events.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 19:15, News

![Hannah Montgomery with some of her clients at a trade event](https://storage.ghost.io/c/e3/90/e390c3da-0866-4d2a-8ffe-ca4999d7ce1c/content/images/lichfieldlive-co-uk/wp-content/uploads/2021/09/hannah-at-the-recent-dementia-nursing-and-care-expo-with-clients-lee-trueman-commercial-director-and-marcus-durham-business-development-executive-at-ndg-ai.jpg)

Hannah Montgomery with some of her clients at a trade event

A new business has been launched in Lichfield to help firms get the most out of trade exhibitions as they return to in-person events.

Golddust Events has been created by Hannah Montgomery.

The marketing professional – who has named Future Face of Sales, Marketing and Communications in the Greater Birmingham Chambers of Commerce Future Faces and Birmingham Young Professional of the Year Awards – said she was keen to share her experience with clients.

> “Trade events and exhibitions are all starting up again now and, when managed correctly, are brilliant at delivering return on investment and heightening brand awareness.  
>  
> “We want to focus on helping businesses maximise their return on investment and get the most out of these opportunities.  
>  
> “I have worked on events around the world so I have lots of tried and tested experience. I want to pass that on to other businesses.  
>  
> “We sit down with them eight to 12 weeks before the event and ask questions about what they want to achieve, we come up with a ‘hook’ for the exhibition and develop plans to maximise interest in the stand. Then we make sure they know exactly how to follow up on leads.”  
>  
> Hannah Montgomery

Among the companies Hannah has worked with already is health care services firm HCSUK.

Managing director Jo Bonser said:

> “Hannah has shown me a different level of exhibition prep and made me think of all sorts of things I had never contemplated before.”

For more details about the business visit [golddust.events](http://golddust.events/?ref=lichfieldlive.co.uk).