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# New look for Lichfield business after rebrand
- URL: https://lichfieldlive.co.uk/new-look-for-lichfield-business-after-rebrand/
- Published: 2026-04-08T07:37:31.000Z
- Updated: 2026-04-08T07:38:10.000Z
- Description: A Lichfield business has been rebranded after becoming part of an independent group.
- Author: Lichfield Live
- Tags: Business, #wp, #wp-post, #Import 2026-07-22 18:11, News

A LICHFIELD business has been rebranded after becoming part of an independent group.

Dove Hearing Centre, on Bore Street, has become part of the House of Hearing group.

The business will continue to offer services such as hearing health assessments and clinical ear wax removal.

Lily Ashton, audiologist and business lead for House of Hearing in Staffordshire, said:

> “We’ve been delighted with the warm response from our patients and members of the Lichfield community who have commented on our new look.  
>  
> “We’d like to encourage anyone experiencing symptoms like blocked ears or reduced hearing to visit us in Lichfield for a full assessment.  
>  
> “Our local team of experts would be delighted to see you and we often have same-day appointments available.”

For more details visit [www.houseofhearing.co.uk](http://www.houseofhearing.co.uk/?ref=lichfieldlive.co.uk) or call 01543 262670.