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# New mascot aiming to help champion Staffordshire as “nation’s playground”
- URL: https://lichfieldlive.co.uk/new-mascot-aiming-to-help-champion-staffordshire-as-nations-playground/
- Published: 2026-01-23T08:02:00.000Z
- Updated: 2026-01-22T11:16:11.000Z
- Description: A new mascot for Staffordshire has been unveiled.
- Author: Lichfield Live
- Tags: Politics, #wp, #wp-post, #Import 2026-07-22 18:11, News

A NEW mascot for Staffordshire has been unveiled.

The Staffordshire and Stoke-on-Trent Visitor Economy Partnership and Staffordshire County Council will use Staffy to help attract people to the area.

Based on a Staffordshire Bull Terrier, the mascot was brought to life with the help of animation studio Carse and Waterman.

Staffordshire County Council’s acting leader Cllr Martin Murray said the mascot aimed to help champion the county as the “nation’s playground”.

He added:

> “Staffy the Staffordshire Bull Terrier will act as the region’s new tour guide as part of a three-year plan to grow our visitor economy, which is already worth £2.7billion.  
>  
> “Staffy is going to be a great launch on Staffordshire Day on 1st May 1 for all districts and local community groups.  
>  
> “Let’s get activities happening throughout our county for our county’s day. It’s the tenth anniversary and Staffy will be across our county promoting us and highlighting our place branding for our county.”

Arthur Barnard, chair of the partnership, said:

> “Staffy gives us a fun and friendly way to show the country why Staffordshire is the nation’s playground – we’re home to some of the biggest and best attractions in the UK, and our location makes us a natural gateway between major cities and airports.  
>  
> “Staffy brings all of this together and will inspire more people to get out and explore.”