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# Staff from Lichfield retailer taking on charity challenge to help fund dementia nurses
- URL: https://lichfieldlive.co.uk/staff-from-lichfield-retailer-taking-on-charity-challenge-to-help-fund-dementia-nurses/
- Published: 2020-08-21T07:09:00.000Z
- Updated: 2020-08-20T11:12:26.000Z
- Description: A team from a Lichfield retailer is taking on a charity challenge to help raise money to fund demential nurses
- Author: Lichfield Live
- Tags: Business, Charity, #wp, #wp-post, #Import 2026-07-22 18:14, News

A team from a Lichfield retailer is taking on a charity challenge to help raise money to fund demential nurses

Members of the Central England Co-op’s data and analytics team are aiming to cover one million steps in seven days in aid of Dementia UK.

The charity is running the 24/7 Challenge to highlight the need for specialist nurses to continue their work during the pandemic.

![Members of the team taking on the charity challenge](https://storage.ghost.io/c/e3/90/e390c3da-0866-4d2a-8ffe-ca4999d7ce1c/content/images/lichfieldlive-co-uk/wp-content/uploads/2020/08/data-analytics-team-reupload-20200819130314815.jpg)

Members of the team taking on the charity challenge

Marta Foley, Central England Co-op’s customer analytics manager, said:

> “We are a brand-new team, so I thought it would be really nice to do something as a team, even when we cannot be together as we continue to work remotely from home during the pandemic.  
>  
> “Because of that we are all tending to be sat at our computers and seated more so I thought it would be nice to do a challenge that would force us away from the computer and to get active.  
>  
> “Therefore, it is about supporting the team’s mental and physical wellbeing, as well as helping Dementia UK.  
>  
> “Like many charities they are facing a really challenging situation at the moment with a dip in donations during COVID-19 so we really wanted to support them.  
>  
> “The team were up for it and have really ran with it and when they heard about Dementia UK’s 24/7 challenge they thought it would be great to take that on.”  
>  
> Marta Foley, Central England Co-op

Fellow team member and data analyst Cristina Jipa said the group of fundraisers would be pushing each other along.

> “We came up with doing one million steps in one week based on the idea that the team will be walking a combined total of 24 hours every day, so it will work out that each of us will do around three hours a day  
>  
> “We will all record our steps in the same mobile app, so we can see each day where we are and keep a track.  
>  
> “We are aiming to raise £1,000 but it would be great to raise more for such a good cause.”  
>  
> Cristina Jipa, Central England Co-op

The challenge runs from 22nd to 29th August. People can donate via [the team’s online fundraising page](https://www.justgiving.com/fundraising/500milesdataguys?ref=lichfieldlive.co.uk).