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# Staffordshire County Council launches new logo
- URL: https://lichfieldlive.co.uk/staffordshire-county-council-launches-new-logo/
- Published: 2009-09-21T20:09:45.000Z
- Updated: 2009-09-21T20:12:57.000Z
- Author: Lichfield Live
- Tags: Politics, #wp, #wp-post, #Import 2026-07-22 21:52

![Lord Stafford and County Councillor Philip Atkins help launch the new logo](https://storage.ghost.io/c/e3/90/e390c3da-0866-4d2a-8ffe-ca4999d7ce1c/content/images/lichfieldlive-co-uk/wp-content/uploads/2009/09/logo.jpg "Logo")

Lord Stafford and County Councillor Philip Atkins help launch the new logo

A new county council logo which incorporates the traditional emblem of Staffordshire has been introduced.

The new logo has cost £7,000 to create and features the historic Stafford Knot and aims to reflect the county council as modern organisation. It also designed to present unified sense of pride in Staffordshire and its heritage.

The designwill be phased in gradually across all county services only when replacements are needed. The logo will eventually appear on all council signs, vehicles and publications.

Members of the public and council employees had input on the logo’s design, which will replace the previous one that was more than a decade old.

Staffordshire County Council has received the approval of Lord Stafford to use the historic knot.

Council Leader Philip Atkins said:

> “The launch comes at an exciting time for the county council as its new administration strives to install a renewed sense of pride in its residents and take the county council forward on a regional, national and international level.  
>  
> “We’ve introduced a new logo that incorporates for the first time the symbol that is recognised county and nationwide and is synonymous with our historical heritage. It reflects the pride the new county council has in Staffordshire and the fact we are here to serve our communities, as well as being in the top ten largest local authorities in the country serving a population of over 800,000.  
>  
> “We’re confident people across the county will welcome the new logo and that in addition it receives wider recognition. Old logos will only be replaced where there is a genuine need. All services delivered by the county council in whatever form will eventually have the new logo on it – meaning everyone will be able to recognise at a glance services provided by us.”