A Lichfield insurance business has changed its name.
A-Plan, based on Bore Street, has become Howden as part of a rebrand.
It comes after the business joined the Howden Group two years ago.
Branch manager Laura Alden said:
“We’re so excited to mark this new chapter with our new name – and new look and feel of our branch. That’s why we’re hosting our own launch events during October, open to all in our community to attend.
“We’re still a local insurance broker, focused on helping our clients get the right advice, great value and dedicated, friendly support when needed on their home, motor and business insurance.
“It’s the same great people, and same great service, now with a brand-new name and look in branch, that’s fit for the future.
Laura Alden
Sadly my experience of this company has been very mixed. They were helpful when they opened as A plan but subsequent years were a constant hiking of premiums. While we expect some change in this respect as a broker with access to numerous companies you would expect them to explore competitive alternatives.
My home insurance this year (I have never made a claim in fifty plus years) was somthing of a shock. The premium (through Aviva) was more than double that of last year! I asked about alternatives but was told there wasn’t any.
I had no difficulty finding insurence online with another reputable company at a far better premium. I don’t think the change of ownership (branding!?) is working in customers interests.